April Dunford
Positioning consulting for B2B technology companies that need customers to understand why their product is different and better.
- Product positioning workshops
- Competitive positioning
- Sales pitch development
Does your landing page make you sound like a solopreneur... or a Fortune 500 company?
This is not about sounding bigger or smaller. It is about clarity. Startups earn trust by being specific. Established brands can afford to be abstract.
We will estimate your company's perceived size using only your landing page copy.
Abstraction only works when your brand already carries the meaning. Google can say "organize the world's information." You cannot, because nobody knows who you are yet.
When a small company talks like a big one, the message does not sound impressive. It sounds blurry. Your ideal client reads "we orchestrate intelligent workflows" and moves on.
Small companies win by being painfully specific: who it is for, what it does, what changes. Every abstract concept on your homepage is a client quietly closing the tab.
Hype words pop up constantly. There is no faster way to fall into AI slop than to overuse them to explain fuzzy concepts. This table is scraped from current news articles and public launch feeds, capturing the buzzwords dominating AI right now.
index = weighted 7-day buzz velocity across public sources - not financial advice
Every 12 hours, the tracker scans public news and launch feeds, Hacker News, GDELT, and Bluesky. Each crawl keeps a rolling seven-day window of source material.
Articles are checked against 25 tracked hype terms and their common aliases. Duplicate documents are removed, phrases are normalized, and every match keeps its source and timestamp.
The index weights recency, mention volume, and variety of sources. The 24-hour change compares today with the previous day; the sparkline maps momentum across the full week.
"The AI-native platform for agentic, autonomous copilots - transforming workflows with enterprise-grade intelligence."
sound familiar? that is the problem. the agent wrote it in 0.4 seconds and it fits about 40% of YC's last batch.
Write with the vocabulary above and here is where the analyzer puts you. The verdicts are honest. Sometimes too honest.
Your copy has committees, procurement, and a global sales team hiding between the lines.
We scanned real landing-page patterns and compared how large the copy sounds with how large the team actually is. Preview a few results, then try the game yourself.
"Orchestrate intelligent workflows that move your business forward."
When the problem is not the writing but what the company is trying to say, these specialists can help with positioning, messaging, and choosing words customers understand.
Positioning consulting for B2B technology companies that need customers to understand why their product is different and better.
Homepage positioning for B2B software companies that need clearer, more specific language for their product and audience.
Independent directory, not a ranking or paid placement. Services and availability can change.
Your homepage is already communicating something. Let's see what people hear.
built by a scraper with feelings - no data stored - your copy already said it